On October 26, 2024, Club Atlético Aldosivi experienced an improbable outcome sustained by the collective faith of its supporters. In that context, Saint George, a historic symbol of the club and the port, ceased to be just an element of the crest and became an active presence within the narrative.

The project focused on translating that moment into identity. Together with Kappa Argentina, we developed a jersey that incorporates elements associated with the saint through a restrained approach: green stripes, red details, symbolic references, and the inscription “Pray for us.”

This approach was supported by a documentary-driven logic, built from real footage and a narrative centered on the emotion of the fans. The result was a piece that wasn’t perceived as a launch, but as the materialization of something that had already happened.