FUTCON is a convention born at the intersection of football and creativity, built on the belief that football is a cultural force. As a founding partner of the project, we developed its visual identity from scratch, drawing from the unofficial language of football, that universe became a graphic system that’s both flexible and full of character.

We also led the editorial design and art direction of the FUTCON magazine, now on its second print run. A publication that accompanies the event, but stands on its own as a project within the FUTCON ecosystem.